It's a well known fact that engineering is dominated by men. A group of women at Google in Israel is trying to change that through a program they started in 2008 called "Mind the Gap!". This program encourages girls to pursue math, science and technology education and careers. Girls visit Google's office and tech conferences to talk to female engineers and get more interested in engineering. Data shows participants are more likely to go into STEM fields than those who didn't participate.
You can read more at the projects homepage: http://cse.proj.ac.il/index_units.htm
This is a great program and I hope more companies will look at doing this to help encourage STEM education and careers.